Your Artwork for Embroidery

How much is embroidery setup (or digitizing)?
Digitizing fees for a standard logo generally cost between $60 and $90. If there is an unusually complex logo, or a large design, it may run more. We will not incur any cost on your behalf without your permission.

Stock lettering is available for simple text. Unlike our competitors, if it’s a stock embroidery font, WE DON’T CHARGE A SETUP FEE! We also have access to thousands of stock designs which can be used for embroidery which can be incorporated into your logo and save you money on the digitizing fees. These designs can be viewed in a book at our office and range from $15-100.00 each depending on size of the image.

Changes to your logo can be made for an edit fee. Please call for a quote – depending on the complexity. Embroidered logos can usually be enlarged or reduced 15% before editing is necessary to add or remove density of the stitches. Changing the size more than this may require new digitizing for best results. You will be consulted before any charges are made.

What is Digitizing?
This is a one-time setup required for embroidery where your design is converted into code which is read by our embroidery machines. This program tells the machine what type of stitch to sew and where to change thread colors. Before digitizing it is important for us to know if the design will be used on a cap and what type of fabric we will be stitching on (satin, fleece, pique, corduroy) for best results. Once completed it can be used over and over again to reproduce your design. The quality of the finished product greatly depends on how your logo is digitized.

What kind of design is best for embroidery?
Simple designs with open space are best – for readability and keeping your costs down. Use bolder lines if planning for textured fabrics such as pique or polar fleece. All lettering needs to be a minimum 1/4 inch tall and it is best if lettering can be connected. Cap designs are limited to 2 inches tall and 6 inches wide. Maximum size for other garments is 14 X 15. Our graphic designer can take an existing logo and recommend changes for best results when embroidered.

What kind of artwork do I provide for embroidery?
There is no substitute for quality. Top notch artwork is critical to get “top notch” results. When a digitizer is producing your design they have to blow the image up to be able to recreate the detail necesary for crisp clean results. If your artwork does not have enough resolution, then seeing any detail up close becomes difficult if not impossible (example below).
Low Quality Artwork

This is an example of the quality of artwork needed to produce good quality embroidery:
Great Quality Artwork

If you don’t have a design, that’s not a problem! Our graphic designers will listen to your ideas to create a graphic for your embroidery job. Custom graphic design work has additional fees.

What format does my artwork need to be?
We accept the following formats for artwork : JPG, TIF, BMP, PSD, CDR, AI, and EPS. Please do not submit Word, Excel, or Publisher files for artwork. Using these programs for data (such as a list of names) is acceptable.

JPEG: Created by the Joint Photographic Experts Group (JPEG) The big advantage of this file is the compression that the file allows. Quality with these files are not great but widely used for web pages or sample images (We would need a very high resolution version of this file 300dpi).

TIFF or TIF: For Tagged Image File Format (tiff), one of the most widely supported file formats for storing bit-mapped images. TIFF graphics can be any resolution and therefore are a great choice. (We would need a very high resolution version of this file 300dpi)

BMP: For Bitmapped file (bmp) It is essentially a grid of dots made from many tiny black and white or colored tiles or bits. Any change to a bitmapped image becomes jagged and distorted. (We would need a very high resolution version of this file 300dpi)

PSD- Photoshop file. Also a bitmapped type of file. (We would need a very high resolution version of this file 300dpi)

EPS – Encapsulated Postscript (EPS) Is actually Postscript file with a preview. It is used for storing both object oriented artwork and bitmapped artwork. If an object-oriented image is saved in the EPS format, it will retain its resolution-independent printing quality. It can be resized, distorted, or cropped. (This is the BEST type of file to send us)

Corel Draw .CDR / Illustrator .AI: These types of files do not use pixels or grid like tiles to create an image. The images are composed of objects and lines that are defined mathmatically, which means you can enlarge, reduce, rotate, reshape, and refill without losing the quality. These graphics are resolution-independent and are a great choice. NOTE! Please read below if you are going to use these files. These file systems need to have the lettering “outlined” because they do not have font information built into them!

Create Outlines for Adobe Illustrator or Convert to Curves for Corel Draw

Your fonts do not travel with your file, with .cdr and .ai files, and will be replaced by whatever our default font is when we open it. If these functions are not done, when we read the design, our system replaces the font that you sent to us with a default font. Example: You used “Times new Roman” in your logo but our system defaulted to “Arial black”. Quite a difference! To avoid errors please “convert all text to curves” (in Corel) or “create outlines”(in Illustrator) before sending files to us.

What are my choices for thread color?
Pricing is based on up to 12 colors unless specified ahead of time. We have many thread colors in stock and have a chart of these available colors in our office. Our customer service staff can help you match up these colors to your logo Pantone colors and if a special order color is required we can help with that too.


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